PhD, University of North Carolina at Chapel Hill

After leaving his job as a product manager at Motorola, Inc., Dr. Tom Boyd received his PhD from the University of North Carolina at Chapel Hill and taught courses in consumer behavior, business-to-business marketing strategy, and sports marketing. In recent years, he has focused much of his research on pedagogy, where he examines ways to make the student team project experience more productive. Dr. Boyd recently completed a project that examined the sponsor relationships of NASCAR and how the organization delivers unique value to sponsors. He has won numerous teaching, research, and service awards, including the 2010 Faculty of the Year award from the Mihaylo College of Business and Economics (CBE) where he was a professor of marketing, the associate dean for academic programs, and a member of the board of governors of the University Foundation.