Online Business Administration Degrees & Programs: Bachelor's Degrees in Business Management

Careers in management are available in nearly every industry, offering diverse opportunities for job applicants with the right knowledge, skills, and credentials. If you are ready to advance your career in management, earning a business management degree at Kaplan University may prepare you with knowledge and skills relevant to today’s competitive business environment.*

Program Highlights

The Bachelor of Science in Business Administration program focuses on helping you develop the knowledge and skills to become an effective, efficient manager.* Through our comprehensive curriculum, you will have the opportunity to:

Focus on developing critical thinking and communication skills and developing the technical competencies to become an effective business leader
Gain a detailed understanding of business functions including human resources, marketing, operations, finance, and accounting
Examine group behavior and study to develop team-building and decision-making skills
Complete a capstone course in which you will demonstrate your ability to apply the concepts learned to real-world business management scenarios

| Curriculum | Tuition and Fees

Career Focus Areas for the Bachelor of Science in Business Administration

Career focus areas are groupings of courses designed to prepare you with specialized knowledge and skills in a specific field. Career focus areas allow you to personalize your education by focusing your elective choices on an area of study that best fits your desired career path. For example, if you are interested in pursuing a career as a financial analyst, the associated career focus area offers courses in economics and finance that provide specialized knowledge directly related to assessing a company’s financial performance.* Career focus areas include:

Accelerated MBA Option
Business Process Management
Financial Analysis
Human Resources
Information Assurance
Information Systems Management
Management

Marketing
New Media/Internet Marketing
Project Management
Procurement
Risk Management
Sales Management

What are the Career Opportunities?

Whether you are preparing for entry-level management positions or want to advance your current career, a bachelor's degree in business administration may help you qualify for management opportunities in a variety of fields, including marketing, finance, human resources, and accounting.* Completing the curriculum requirements for a career focus area may further prepare you for a career in today’s competitive work environment. Successful completion of this program may also provide you with the academic foundation required to further your education beyond the baccalaureate level.^† Click here to review career profiles.

Prepare for Information Technology Certification

New applications of technology in the workplace are expected to contribute to faster-than-average national long-term job growth for computer and information systems managers.^‡ Kaplan University’s School of Business and Management has been validated by the Committee on National Security Systems (CNSS) as meeting the National Training Standard for the following certificates:^§

Information Systems Security (INFOSEC) Professionals, NSTISSI-4011
Senior Systems Managers, CNSSI-4012

Curriculum for the Bachelor of Science in Business Administration

Course #	Course Title	Credits
100/200-level	100/200-LEVEL: COMMUNICATION COURSE	5 100/200-LEVEL: COMMUNICATION COURSE
	100/200-LEVEL: MATHEMATICS COURSE	5 100/200-LEVEL: MATHEMATICS COURSE
	200-LEVEL: COMMUNICATION COURSE	5 200-LEVEL: COMMUNICATION COURSE
300/400-level	300/400-LEVEL: ARTS AND HUMANITIES COURSE	6 300/400-LEVEL: ARTS AND HUMANITIES COURSE
300/400-level	300/400-LEVEL: PHYSICAL SCIENCE COURSE	6 300/400-LEVEL: PHYSICAL SCIENCE COURSE
300/400-level	300/400-LEVEL: SOCIAL SCIENCE COURSE	6 300/400-LEVEL: SOCIAL SCIENCE COURSE

Course #	Course Title	Credits
AB 224	MICROECONOMICS	5 MICROECONOMICS This course is an introduction to the principles of microeconomics, which introduces students to the study of the allocation of scarce resources by individual economic actors (consumers and firms) in a market economy. Students will examine the role of markets (supply and demand) in determining prices, consumer and household behavior, and the application of the cost function of a firm in different market structures to maximize profits. Particular attention will be given to integrating economic principles with the study of "real-world" problems.
MM 255	BUSINESS MATH	5 BUSINESS MATH Business Math presents math skills and knowledge that students can apply to solve financial problems. The course provides step-by-step guidance through sample problems and solutions related to banking, credit, basic finance, and investments. Students will also gain an understanding of financial instruments and terminology used in business finance such as compound interest, annuities, and promissory notes.
AB 140	INTRODUCTION TO MANAGEMENT	5 INTRODUCTION TO MANAGEMENT This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.
AB 217	FINANCE	5 FINANCE This course covers basic financial concepts, principles, and techniques used in making personal and corporate decisions. It provides students with the tools necessary for analyzing the time value of money, financial statements, interest rates, the values of bonds and stocks, corporate costs of capital, corporate asset investment decisions, and corporate capital structure and dividend policies.
MT 219	MARKETING	5 MARKETING This is an introductory course emphasizing key concepts and issues underlying the modern practice of marketing. The role of marketing in the organization and in society is examined and analyzed. Course content includes the general nature and role of marketing, the marketing concept, buyer behavior, and the environment in which marketing operates. The marketing planning process is analyzed through the four main decision areas of products and services, distribution, promotion, and pricing.
AC 330	MANAGERIAL ACCOUNTING FOR BUSINESS PROFESSIONALS	6 MANAGERIAL ACCOUNTING FOR BUSINESS PROFESSIONALS This course emphasizes how accounting information can be used to aid management in planning business activities, controlling operations, and making decisions that promote profitability and sustainability. Topics covered include financial statement analysis, budgeting, cost behavior, cost-volume-profit analysis, variance analysis, balanced scorecard, and relevant cost analysis in the decision-making process.
MT 302	ORGANIZATIONAL BEHAVIOR	6 ORGANIZATIONAL BEHAVIOR This course explores human behavior in organizations. Students examine individual behavior, attitudes, personality, values, perception, and emotions and how these affect organization outcomes. The course also looks at the theories, concepts, and application of motivation, as well as the importance of stress management and professional ethics and etiquette. Students gain an understanding and appreciation for communication processes, channels, and styles. They also gain a set of organizational design tools.
MT 460	MANAGEMENT POLICY AND STRATEGY	6 MANAGEMENT POLICY AND STRATEGY This course demonstrates how to create a strategic business plan. Students learn how to craft, communicate, implement, and monitor a strategic plan, reformulating it as the need arises.
Choose one of the following courses:
AB 113	ACCOUNTING FOR NONACCOUNTING MAJORS	5 ACCOUNTING FOR NONACCOUNTING MAJORS This course emphasizes the use of accounting by managers in a business environment. Topics covered include accounting concepts, internal control, current assets, noncurrent assets, liabilities, and equity. The course is specifically designed for nonaccounting majors, and emphasis is placed on accounting areas affecting business owners and managers.
AB 114	ACCOUNTING I	5 ACCOUNTING I This course reviews the complete accounting cycle and the creation and management of accounting information for business entities. Particular emphasis will be placed on the fundamental principles and skills of the accounting profession, including recording of transactions, financial presentation of accounting data, and the uses of accounting information.
Choose one of the following courses:
AB 203	HUMAN RESOURCE MANAGEMENT	5 HUMAN RESOURCE MANAGEMENT In this course, students will examine the processes involved in human resources from a managerial perspective. Students will examine the functions of human resource management, including job analysis, staffing, performance appraisal, training and development, compensation, labor relations, and legal requirements.
AB 209	SMALL BUSINESS MANAGEMENT	5 SMALL BUSINESS MANAGEMENT In this course, students will create a business plan applying the principles of small business organization and management. Students will enhance problem-solving skills and develop a foundational understanding of entrepreneurial principles.
Choose one of the following courses:
LS 312	ETHICS AND THE LEGAL ENVIRONMMENT	6 ETHICS AND THE LEGAL ENVIRONMMENT Students apply ethical theories to business situations and evaluate the effects various decisions have on stakeholders. Topics include the foundations of moral development and ethical decision making; business ethics; corporate social responsibility and stakeholder management; and the responsibilities of business to employees, the environment, community, customers, and shareholders.
LS 311	BUSINESS LAW	6 BUSINESS LAW This course introduces the fundamentals of the U.S. legal system as it applies to business in the contemporary global economy. Areas covered include the legal environment of business, torts and crimes, contracts, employment relations, and business organizations. The course will also look at the relationship between business and law in the context of current events that impact our communities.
Choose one of the following courses:
MT 400	BUSINESS PROCESS MANAGEMENT	6 BUSINESS PROCESS MANAGEMENT This course studies business process analysis through the business process management (BPM) model. Topics include BPM phase steps, outputs in relation to the model as a whole, and the roles of the essential elements that define the model universe: leadership, project management, and people change management. Common risks and mitigation strategies will be assessed throughout the course of study.
MT 435	OPERATIONS MANAGEMENT	6 OPERATIONS MANAGEMENT This course focuses on the importance of the operations function in organizations. Students examine the fundamental issues of facilities location, output planning, inventory control, scheduling, and quality control. The course emphasizes quality and its impact in securing a strategic advantage for manufacturing and service entities.
Choose one of the following courses:
MT 445	MANAGERIAL ECONOMICS	6 MANAGERIAL ECONOMICS This course examines the major economic factors that affect business decision making. This course will focus on microeconomics, macroeconomics, and international trade. Students will learn applications of economic principles.
MT 480	CORPORATE FINANCE	6 CORPORATE FINANCE Corporate Finance is an upper-level finance course designed to provide a framework for understanding and analyzing investment and financial decisions of corporations. A basic understanding of how financial assets are priced is necessary to understand how to make a good decision for the corporation.
Choose one of the following courses:
AB 204	MACROECONOMICS	5 MACROECONOMICS This course includes analysis and study of macroeconomic theory, principles, and practice. Students examine topics such as national income determination, monetary and fiscal policy, and global economics.
AB 220	GLOBAL BUSINESS	5 GLOBAL BUSINESS This course gives students an overview of global business. Students receive an introduction to the terminology and the cultural, economic, strategic, market, and production differences encountered in the global business environment. This course serves as an introduction to the factors involved in making business decisions regarding globalization. Case studies and real-world scenarios will illustrate the reality of doing business on this broad scale.
Choose one of the following courses:
MT 355	MARKETING RESEARCH	6 MARKETING RESEARCH This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.
MT 450	MARKETING MANAGEMENT	6 MARKETING MANAGEMENT This course examines the concepts and principles involved in marketing analysis and implementation of the marketing strategy in consumer, industrial, and service organizations. It explains all the elements of the marketing mix, including product, price, promotion, and distribution. Students analyze the social forces and international aspects of marketing.
	MARKETING ELECTIVE	6 MARKETING ELECTIVE
Choose one of the following courses:
MT 490	MANAGEMENT CAPSTONE EXTERNSHIP	6 MANAGEMENT CAPSTONE EXTERNSHIP This course gives students practical job experience in the field of business. Students will arrange an externship working in a management position with a cooperating employer. The externship provides students an opportunity to learn about a business management career field through practical, real-world experiences and mentoring from a business professional. This experience will enrich their business and management skills and provide a better understanding of the level of expertise needed to be successful in their career. Externships must be preapproved by the Dean prior to the start of the term. Students who fail this course on the first attempt may not reenroll in this course without approval of the Dean.
MT 499	BACHELOR'S CAPSTONE IN MANAGEMENT	6 BACHELOR'S CAPSTONE IN MANAGEMENT This capstone course builds on the concepts of all the courses taken within the Bachelor of Science in Business Administration and the Bachelor of Science in Accounting and provides students with an opportunity to integrate their previous coursework in a meaningful review of their learning and to assess their level of mastery of the stated outcomes of their degree program.

Course #	Course Title	Credits
	OPEN ELECTIVES	59 OPEN ELECTIVES

Course #	Course Title	Credits

AC 301	INTERMEDIATE ACCOUNTING II	6 INTERMEDIATE ACCOUNTING II This course covers the accounting theory and practices associated with inventory valuations; the acquisition, cost allocation, and disposal of property, plants, and equipment; intangible assets; current liabilities, contingencies, and long-term liabilities; and investments.
HR 485	STRATEGIC HUMAN RESOURCE MANAGEMENT	6 STRATEGIC HUMAN RESOURCE MANAGEMENT This course focuses on the importance of a strategic approach to human resources. It looks at the elements that support these strategies as well as the factors that can affect them. Students explore how to effectively manage human resources to achieve organizational goals and advance the strategies of an organization.
MT 445	MANAGERIAL ECONOMICS	6 MANAGERIAL ECONOMICS This course examines the major economic factors that affect business decision making. This course will focus on microeconomics, macroeconomics, and international trade. Students will learn applications of economic principles.
MT 450	MARKETING MANAGEMENT	6 MARKETING MANAGEMENT This course examines the concepts and principles involved in marketing analysis and implementation of the marketing strategy in consumer, industrial, and service organizations. It explains all the elements of the marketing mix, including product, price, promotion, and distribution. Students analyze the social forces and international aspects of marketing.
Choose one of the following:
MT 480	CORPORATE FINANCE	6 CORPORATE FINANCE Corporate Finance is an upper-level finance course designed to provide a framework for understanding and analyzing investment and financial decisions of corporations. A basic understanding of how financial assets are priced is necessary to understand how to make a good decision for the corporation.
MT 482	FINANCIAL STATEMENT ANALYSIS	6 FINANCIAL STATEMENT ANALYSIS Financial Statement Analysis is designed to prepare students to analyze and utilize financial statements and valuation models to assess the value of a firm. The four key components of this course are: (1) financial ratio and cash flow analysis, (2) accounting analysis and valuation, (3) business strategy and valuation analysis, and (4) forecasting and risk analysis.
AC 301: Advanced start students need to satisfy the prerequisite requirement of AC 300: Intermediate Accounting I. Students who do not possess prior learning credit comparable to AC 300 will need to complete the course beyond the minimum degree requirements. MT 450: Students choosing the accelerated MBA option career focus area will take MT 450: Marketing Management as their 300/400-level marketing elective.

Course #	Course Title	Credits

IT 301	PROJECT MANAGEMENT I	6 PROJECT MANAGEMENT I This course introduces students to the principles of project management. Students will gain knowledge of the project management skills and processes needed to select, initiate, and plan a project. Students will explore the project management knowledge areas. Topics include creating the project charter, developing project scope statements, creating the project schedule and budget, and risk planning.
MT 300	MANAGEMENT OF INFORMATION SYSTEMS	6 MANAGEMENT OF INFORMATION SYSTEMS This course provides students with an understanding of the role of computer-based information systems in business organizations. It emphasizes management and the technical concepts essential to business application and management control of information systems. Students learn the procedures and controls used in maintaining communication channels.
MT 400	BUSINESS PROCESS MANAGEMENT	6 BUSINESS PROCESS MANAGEMENT This course studies business process analysis through the business process management (BPM) model. Topics include BPM phase steps, outputs in relation to the model as a whole, and the roles of the essential elements that define the model universe: leadership, project management, and people change management. Common risks and mitigation strategies will be assessed throughout the course of study.
MT 475	OUTCOMES ASSESSMENT AND QUALITY MANAGEMENT	6 OUTCOMES ASSESSMENT AND QUALITY MANAGEMENT In this course, students will learn how to analyze and evaluate Total Quality Management (TQM) principles and Continuous Quality Improvement (CQI) processes in organizations. Students will compare appropriate total quality tools and performance measures, and examine leadership and teamwork in the business environment.

Course #	Course Title	Credits

MT 445	MANAGERIAL ECONOMICS	6 MANAGERIAL ECONOMICS This course examines the major economic factors that affect business decision making. This course will focus on microeconomics, macroeconomics, and international trade. Students will learn applications of economic principles.
MT 480	CORPORATE FINANCE	6 CORPORATE FINANCE Corporate Finance is an upper-level finance course designed to provide a framework for understanding and analyzing investment and financial decisions of corporations. A basic understanding of how financial assets are priced is necessary to understand how to make a good decision for the corporation.
MT 481	FINANCIAL MARKETS	6 FINANCIAL MARKETS This course examines the various types of securities and the factors that influence their value, as well as the markets in which they are traded. Students focus on how these markets work with the corporate finance function.
MT 482	FINANCIAL STATEMENT ANALYSIS	6 FINANCIAL STATEMENT ANALYSIS Financial Statement Analysis is designed to prepare students to analyze and utilize financial statements and valuation models to assess the value of a firm. The four key components of this course are: (1) financial ratio and cash flow analysis, (2) accounting analysis and valuation, (3) business strategy and valuation analysis, and (4) forecasting and risk analysis.

Course #	Course Title	Credits

HR 400	EMPLOYMENT AND STAFFING	6 EMPLOYMENT AND STAFFING In this course, students explore the role of personnel administration in the area of human resource management by examining the areas of employee recruiting, retention, and development. Topics focus on how an organization can implement effective recruiting and development policies. These factors will include the topics of compensation and benefits packages, recruitment sources and techniques, electronic recruitment, competency-based recruiting and interviewing, why employees leave, rewards, recognition and opportunities, and balancing work with personal life.
HR 410	EMPLOYEE TRAINING AND DEVELOPMENT	6 EMPLOYEE TRAINING AND DEVELOPMENT This course focuses on the issues related to employee training and employee development. Topics focus on how an organization's mission and goals provide guidance for employee training and development and how to assess an organization's job needs in terms of the knowledge, skills, and attitudes needed by employees to complete the organization's mission and achieve its goals.
HR 420	EMPLOYMENT LAW	6 EMPLOYMENT LAW This course focuses on the issues related to federal statutes that affect the human resources function. Among topics addressed are employment relationships and procedures, employment discrimination, and employment regulations. Some specific issues covered in the course are EEO, affirmative action, OSHA, employee privacy, and wrongful discharge.
Choose one of the following:
HR 435	COMPENSATION	6 COMPENSATION This course examines different methods for developing a compensation strategy and the use of compensation strategies for motivating and rewarding employee performance. Compensation and reward systems are important tools that are used to motivate employees and to gain employee commitment to a company's mission. Methods of determining the relative value of jobs, in relation to compensation, are also examined. This course covers how to assess and diagnose compensation issues and how to develop appropriate solutions. In addition, students analyze the role of the government and identify methods for managing compensation structures.
HR 485	STRATEGIC HUMAN RESOURCE MANAGEMENT	6 STRATEGIC HUMAN RESOURCE MANAGEMENT This course focuses on the importance of a strategic approach to human resources. It looks at the elements that support these strategies as well as the factors that can affect them. Students explore how to effectively manage human resources to achieve organizational goals and advance the strategies of an organization.

Course #	Course Title	Credits

IT 286	INTRODUCTION TO NETWORK SECURITY	5 INTRODUCTION TO NETWORK SECURITY This course covers current topics in network security, such as threat detection and response methods. Introductory topics, such as proxy servers, firewalls, and other threat detection and protection methods, will be discussed. This course is designed, among other things, to provide the student with the requisite knowledge to sit for the CompTIA Security+ certification examination. While the course may provide the student with the knowledge necessary to sit for the examination, Kaplan University cannot guarantee the student's eligibility either to take this exam or become certified.
IT 331	TECHNOLOGY INFRASTRUCTURE	6 TECHNOLOGY INFRASTRUCTURE This course explores the concepts and purpose of information technology infrastructure. Emphasis is placed on expanding the student's knowledge of computer networks and data transmissions and applying those concepts to an organization's technology requirements.
MT 300	MANAGEMENT OF INFORMATION SYSTEMS	6 MANAGEMENT OF INFORMATION SYSTEMS This course provides students with an understanding of the role of computer-based information systems in business organizations. It emphasizes management and the technical concepts essential to business application and management control of information systems. Students learn the procedures and controls used in maintaining communication channels.
MT 411	RISK MANAGEMENT	6 RISK MANAGEMENT In this course, students will learn risk management techniques and how they are applied in different situations. Students will learn to analyze threats through both insurance and economic theories, and learn to propose counter measures for future contingencies. The course further enables students to understand how organizations use risk management to mitigate their exposure to risk.
IT 286: Students will need to complete additional elective courses in order to satisfy the necessary number of credits required for completion of the degree.

Course #	Course Title	Credits

IT 301	PROJECT MANAGEMENT I	6 PROJECT MANAGEMENT I This course introduces students to the principles of project management. Students will gain knowledge of the project management skills and processes needed to select, initiate, and plan a project. Students will explore the project management knowledge areas. Topics include creating the project charter, developing project scope statements, creating the project schedule and budget, and risk planning.
IT 402	IT CONSULTING SKILLS	6 IT CONSULTING SKILLS This course will introduce students to the theory and practice of IT consulting. Students examine the processes and techniques associated with the consulting field. Business aptitude skills will be taught, including communication, presentation, and leadership skills. Additionally, project definition and analysis, project planning, gathering user and project requirements, executing projects, and time management will be examined. Through case studies, students prepare a project proposal for an organization.
MT 300	MANAGEMENT OF INFORMATION SYSTEMS	6 MANAGEMENT OF INFORMATION SYSTEMS This course provides students with an understanding of the role of computer-based information systems in business organizations. It emphasizes management and the technical concepts essential to business application and management control of information systems. Students learn the procedures and controls used in maintaining communication channels.
MT 451	MANAGING TECHNOLOGICAL INNOVATION	6 MANAGING TECHNOLOGICAL INNOVATION In this course, students will observe how business leaders manage the adoption and/or application of technological innovation. Students will be introduced to the technology adoption life cycle, several methods of technology forecasting, and the fostering/hindering effects of internal company culture. Finally, students will trace the technology life cycle of a specific technology of their own choosing, discuss how the innovation has affected business, and prepare a projection of its use in industry for the foreseeable future.

Course #	Course Title	Credits

HR 400	EMPLOYMENT AND STAFFING	6 EMPLOYMENT AND STAFFING In this course, students explore the role of personnel administration in the area of human resource management by examining the areas of employee recruiting, retention, and development. Topics focus on how an organization can implement effective recruiting and development policies. These factors will include the topics of compensation and benefits packages, recruitment sources and techniques, electronic recruitment, competency-based recruiting and interviewing, why employees leave, rewards, recognition and opportunities, and balancing work with personal life.
MT 340	CONFLICT RESOLUTION AND TEAM DYNAMICS	6 CONFLICT RESOLUTION AND TEAM DYNAMICS This course addresses the dynamics of organizations in the increasingly complex work environment. Students examine group behavior, team building, and decision making. This course also looks at the theories and issues of leadership, as well as the implications of power, politics, and conflict in the workplace. Students develop a better understanding of individual and group interactions and learn the components and styles of effective negotiation. Students gain an appreciation of organizational culture, diversity, and the role of human resource practices along with an understanding of managing organizational change.
Choose one of the following:
MT 355	MARKETING RESEARCH	6 MARKETING RESEARCH This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.
MT 450	MARKETING MANAGEMENT	6 MARKETING MANAGEMENT This course examines the concepts and principles involved in marketing analysis and implementation of the marketing strategy in consumer, industrial, and service organizations. It explains all the elements of the marketing mix, including product, price, promotion, and distribution. Students analyze the social forces and international aspects of marketing.
Choose one of the following:
MT 400	BUSINESS PROCESS MANAGEMENT	6 BUSINESS PROCESS MANAGEMENT This course studies business process analysis through the business process management (BPM) model. Topics include BPM phase steps, outputs in relation to the model as a whole, and the roles of the essential elements that define the model universe: leadership, project management, and people change management. Common risks and mitigation strategies will be assessed throughout the course of study.
MT 435	OPERATIONS MANAGEMENT	6 OPERATIONS MANAGEMENT This course focuses on the importance of the operations function in organizations. Students examine the fundamental issues of facilities location, output planning, inventory control, scheduling, and quality control. The course emphasizes quality and its impact in securing a strategic advantage for manufacturing and service entities.

Course #	Course Title	Credits

MT 330	INTERNATIONAL MARKETING	6 INTERNATIONAL MARKETING This course gives students an overview of international marketing. Students receive an introduction to the cultural, political/economic, and market differences encountered in the international marketplace. Students will become familiar with the governmental, nongovernmental, and quasigovernmental entities encountered in the international arena. Case studies and real-world scenarios will illustrate the nuances of marketing and the ethics involved on an international scale.
MT 359	ADVERTISING IN THE TWENTY-FIRST CENTURY	6 ADVERTISING IN THE TWENTY-FIRST CENTURY This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.
MT 459	CONSUMER BEHAVIOR	6 CONSUMER BEHAVIOR This course provides an overview of consumer behavior and explains how it impacts marketing strategy. It covers consumer research, market segmentation, and motivation, focusing on individual personality, perceptions, attitudes, and learning, as well as the influence of groups on consumer behavior. The consumer decision-making process is highlighted.
Choose one of the following:
MT 355	MARKETING RESEARCH	6 MARKETING RESEARCH This course explores how an organization collects and interprets information about the marketplace to develop effective strategies. It covers the use of statistical and analytical techniques used to measure and predict consumer behavior, assist product and service developers, guide sales or service management decisions, and evaluate marketing initiatives. The use of the Internet in marketing research is an integral part of the course.
MT 450	MARKETING MANAGEMENT	6 MARKETING MANAGEMENT This course examines the concepts and principles involved in marketing analysis and implementation of the marketing strategy in consumer, industrial, and service organizations. It explains all the elements of the marketing mix, including product, price, promotion, and distribution. Students analyze the social forces and international aspects of marketing.

Course #	Course Title	Credits

MT 219	MARKETING	5 MARKETING This is an introductory course emphasizing key concepts and issues underlying the modern practice of marketing. The role of marketing in the organization and in society is examined and analyzed. Course content includes the general nature and role of marketing, the marketing concept, buyer behavior, and the environment in which marketing operates. The marketing planning process is analyzed through the four main decision areas of products and services, distribution, promotion, and pricing.
IT 337	INTERNET BUSINESS FUNDAMENTALS	6 INTERNET BUSINESS FUNDAMENTALS This is an introductory course in Internet business fundamentals. Students examine various Internet technologies including Web browsers, databases, and search engines. Students learn to design Web campaigns using various marketing strategies. Other topics include: analytics, email campaigns, multimedia, security, and project management.
IT 437	INTERNET MARKETING	6 INTERNET MARKETING This course explores various Internet marketing strategies and the role marketing plays in building a successful website. Students learn how to use the Web to earn revenue and build recognition. Different marketing strategies are introduced to drive Internet traffic to a site as well as to keep audiences coming back.
MT 359	ADVERTISING IN THE TWENTY-FIRST CENTURY	6 ADVERTISING IN THE TWENTY-FIRST CENTURY This course looks at integrated marketing communications through a comprehensive plan that evaluates the strategic roles of general advertising, direct response, sales promotion, and public relations. It examines both established advertising media (print, radio, and television) and alternative and emerging medias (the Internet and beyond), focusing on how they influence communication strategies to manage demand and to sell products and services.
MT 450	MARKETING MANAGEMENT	6 MARKETING MANAGEMENT This course examines the concepts and principles involved in marketing analysis and implementation of the marketing strategy in consumer, industrial, and service organizations. It explains all the elements of the marketing mix, including product, price, promotion, and distribution. Students analyze the social forces and international aspects of marketing.

Course #	Course Title	Credits

IT 301	PROJECT MANAGEMENT I	6 PROJECT MANAGEMENT I This course introduces students to the principles of project management. Students will gain knowledge of the project management skills and processes needed to select, initiate, and plan a project. Students will explore the project management knowledge areas. Topics include creating the project charter, developing project scope statements, creating the project schedule and budget, and risk planning.
IT 401	PROJECT MANAGEMENT II	6 PROJECT MANAGEMENT II This course is the second of two project management courses and explores more advanced topics. Students will gain knowledge of the project management skills and processes needed to execute, control, and close a project. Topics include planning project resources, developing the project team, conducting procurements, measuring project performance, controlling work results, and applying professional responsibility.
MT 400	BUSINESS PROCESS MANAGEMENT	6 BUSINESS PROCESS MANAGEMENT This course studies business process analysis through the business process management (BPM) model. Topics include BPM phase steps, outputs in relation to the model as a whole, and the roles of the essential elements that define the model universe: leadership, project management, and people change management. Common risks and mitigation strategies will be assessed throughout the course of study.
MT 475	OUTCOMES ASSESSMENT AND QUALITY MANAGEMENT	6 OUTCOMES ASSESSMENT AND QUALITY MANAGEMENT In this course, students will learn how to analyze and evaluate Total Quality Management (TQM) principles and Continuous Quality Improvement (CQI) processes in organizations. Students will compare appropriate total quality tools and performance measures, and examine leadership and teamwork in the business environment.

Course #	Course Title	Credits

MT 300	MANAGEMENT OF INFORMATION SYSTEMS	6 MANAGEMENT OF INFORMATION SYSTEMS This course provides students with an understanding of the role of computer-based information systems in business organizations. It emphasizes management and the technical concepts essential to business application and management control of information systems. Students learn the procedures and controls used in maintaining communication channels.
MT 435	OPERATIONS MANAGEMENT	6 OPERATIONS MANAGEMENT This course focuses on the importance of the operations function in organizations. Students examine the fundamental issues of facilities location, output planning, inventory control, scheduling, and quality control. The course emphasizes quality and its impact in securing a strategic advantage for manufacturing and service entities.
MT 475	OUTCOMES ASSESSMENT AND QUALITY MANAGEMENT	6 OUTCOMES ASSESSMENT AND QUALITY MANAGEMENT In this course, students will learn how to analyze and evaluate Total Quality Management (TQM) principles and Continuous Quality Improvement (CQI) processes in organizations. Students will compare appropriate total quality tools and performance measures, and examine leadership and teamwork in the business environment.
MT 482	FINANCIAL STATEMENT ANALYSIS	6 FINANCIAL STATEMENT ANALYSIS Financial Statement Analysis is designed to prepare students to analyze and utilize financial statements and valuation models to assess the value of a firm. The four key components of this course are: (1) financial ratio and cash flow analysis, (2) accounting analysis and valuation, (3) business strategy and valuation analysis, and (4) forecasting and risk analysis.

Course #	Course Title	Credits

MT 410	RISK ANALYSIS AND STRATEGY	6 RISK ANALYSIS AND STRATEGY This course provides an overview of risk management with a focus on the risk assessment process. Students will learn how to identify strategies for countering or avoiding threats, as well as providing countermeasures for future contingencies using qualitative and quantitative analysis methods. The course enables students to determine an organization's vulnerabilities and assess ways and means to avoid threats that might compromise its mission.
MT 411	RISK MANAGEMENT	6 RISK MANAGEMENT In this course, students will learn risk management techniques and how they are applied in different situations. Students will learn to analyze threats through both insurance and economic theories, and learn to propose counter measures for future contingencies. The course further enables students to understand how organizations use risk management to mitigate their exposure to risk.
MT 435	OPERATIONS MANAGEMENT	6 OPERATIONS MANAGEMENT This course focuses on the importance of the operations function in organizations. Students examine the fundamental issues of facilities location, output planning, inventory control, scheduling, and quality control. The course emphasizes quality and its impact in securing a strategic advantage for manufacturing and service entities.
MT 482	FINANCIAL STATEMENT ANALYSIS	6 FINANCIAL STATEMENT ANALYSIS Financial Statement Analysis is designed to prepare students to analyze and utilize financial statements and valuation models to assess the value of a firm. The four key components of this course are: (1) financial ratio and cash flow analysis, (2) accounting analysis and valuation, (3) business strategy and valuation analysis, and (4) forecasting and risk analysis.

Course #	Course Title	Credits

LS 312	ETHICS AND THE LEGAL ENVIRONMMENT	6 ETHICS AND THE LEGAL ENVIRONMMENT Students apply ethical theories to business situations and evaluate the effects various decisions have on stakeholders. Topics include the foundations of moral development and ethical decision making; business ethics; corporate social responsibility and stakeholder management; and the responsibilities of business to employees, the environment, community, customers, and shareholders.
MT 340	CONFLICT RESOLUTION AND TEAM DYNAMICS	6 CONFLICT RESOLUTION AND TEAM DYNAMICS This course addresses the dynamics of organizations in the increasingly complex work environment. Students examine group behavior, team building, and decision making. This course also looks at the theories and issues of leadership, as well as the implications of power, politics, and conflict in the workplace. Students develop a better understanding of individual and group interactions and learn the components and styles of effective negotiation. Students gain an appreciation of organizational culture, diversity, and the role of human resource practices along with an understanding of managing organizational change.
MT 455	SALESFORCE MANAGEMENT	6 SALESFORCE MANAGEMENT This course focuses on the management of an organization's personal selling function. Recruiting, developing, motivating, and retaining a talented salesforce are essential to an enterprise's ability to compete. Through readings and other educational activities, students learn the tactical issues and strategies for developing the salesforce into an effective sales team, the fundamentals of strategic planning, the people aspects of personal selling, and how to evaluate and control personal selling activities.
MT 459	CONSUMER BEHAVIOR	6 CONSUMER BEHAVIOR This course provides an overview of consumer behavior and explains how it impacts marketing strategy. It covers consumer research, market segmentation, and motivation, focusing on individual personality, perceptions, attitudes, and learning, as well as the influence of groups on consumer behavior. The consumer decision-making process is highlighted.

Total Program Requirements	180 Total Program Requirements

Core
Major
Open Electives
Career Focus Area: Accelerated MBA Option
Career Focus Area: Business Process Management
Career Focus Area: Financial Analysis
Career Focus Area: Human Resources
Career Focus Area: Information Assurance
Career Focus Area: Information Systems Management
Career Focus Area: Management
Career Focus Area: Marketing
Career Focus Area: New Media/Internet Marketing
Career Focus Area: Project Management
Career Focus Area: Procurement
Career Focus Area: Risk Management
Career Focus Area: Sales Management
Total Program Requirements

You Could Save Time and Money on Your Kaplan University Degree

Credit for Prior Learning

Our undergraduate degree programs feature large pools of open electives designed to offer greater flexibility when applying transfer credits toward program requirements. In addition, you can enroll in our portfolio development course, which helps you document your work and life experience in a portfolio you can submit for consideration for college credits. Qualifying transfer credit may reduce your total costs for undergraduate programs. Refer to the University Catalog for our transfer of credit policy.

Students in the Military

Kaplan University is proud to support our military and veterans in their educational pursuits by offering significantly reduced tuition. Undergraduate program tuition is reduced up to 55 percent for active-duty servicemembers and up to 38 percent for veterans. In addition, Kaplan University participates in the Yellow Ribbon program for all of our graduate programs, and both active-duty servicemembers and veterans are eligible for special tuition rates for these programs. A 10 percent tuition reduction is also available to spouses of active-duty servicemembers. For more information, call 866.583.4412 (Toll Free) to speak to a military Admissions Advisor or visit the Kaplan University military site.

Fast Track Your MBA

Students enrolled in Kaplan University’s Bachelor of Science in Business Administration can choose to complete the accelerated MBA option. Designed for high-potential undergraduate students interested in fast tracking their master’s degree, the accelerated MBA option is a grouping of eight undergraduate courses that you complete as part of your bachelor’s degree. If you successfully complete these courses with a minimum course grade, and have applied and been accepted to the Kaplan University Master of Business Administration program, you will have five of the graduate core courses waived and be allowed entry into a shortened version of the MBA program. Qualification for the accelerated MBA option is subject to eligibility requirements. Please contact an Admissions Advisor for more information.

Tuition and Fees

Cost per credit hour	$305.00
Total program requirements Bachelor of Science in Business Administration	180
Total cost of tuition	$54,900.00
This program requires a $100 technology fee per term (online students only). A nonrefundable application fee, depending on your program and as described in the Tuition and Fees Supplement, may be required at the time of enrollment. We encourage you to explore the availability of financial aid and scholarships.

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*Kaplan University's programs are designed to prepare graduates to pursue employment in their field of study, or in related fields. However, the University does not guarantee that graduates will be placed in any particular job, eligible for job advancement opportunities, or employed at all. Additional training or certification may be required.
^†While many of Kaplan University's degree programs are designed to prepare graduates to pursue continued bachelor-, graduate- or doctorate-level education, the University cannot guarantee that students will be granted admission to any programs.
^‡Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2010-11 Edition, Computer and Information Systems Managers, on the Internet at www.bls.gov/oco/ocos258.htm. National long-term projections may not reflect local and/or short-term economic or job conditions, and do not guarantee actual job growth.
^§Although certain programs at Kaplan University are designed to prepare students to take various certification or licensing exams, the University cannot guarantee the student will pass those exams. In some cases, field experience, additional coursework, and/or background checks may be necessary to take or to successfully pass the exams.