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Associate of Applied Science in Business Administration

School of Business and Management
In this program, you will enjoy the convenience and flexibility of online learning as you prepare to pursue a rewarding business career.*
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Kaplan University | Academic Programs | School of Business and Management | Associate of Applied Science in Business Administration
The ability to keep day-to-day operations running smoothly is highly valued in today's complex business environments. Whether you are preparing to enter the workforce or are seeking the credentials required to advance your career, earning an Associate of Applied Science in Business Administration at Kaplan University may help you establish your position as a member of this challenging profession.*
| Curriculum | Tuition and Fees

Program Highlights

The curriculum focuses on helping you:

  • Develop skills in accounting, management, and software applications
  • Explore business operations and refine your decision-making and problem-solving skills
  • Apply the management theories and techniques acquired through your coursework to real-world business scenarios through a capstone experience

Career Focus Areas for the Associate of Applied Science in Business Administration

Career focus areas are groupings of courses designed to prepare you with specialized knowledge and skills in a chosen field. Career focus areas allow you to personalize your education by focusing your elective choices on an area of study that best fits your desired career path. For example, if you are interested in pursuing a career in small business management, the associated career focus area offers courses in accounting, customer service, and software applications that provide specialized knowledge directly related to managing small businesses.* Career focus areas include:  

  • Banking Service 
  • Business
  • Customer Service
  • Event Planning
  • Food/Hotel Management
  • Health Club Operations
  • Information Processing
  • Office Management
  • Retail Management
  • Sales
  • Small Business Management
  • Travel Counseling

What Are The Career Opportunities?

Whether you want to begin a career in management or make a change to business administration, earning an associate's degree in business administration may help you qualify for entry-level positions in a variety of fields.* Click here to review career profiles.

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Curriculum for the Associate of Applied Science in Business Administration

Course # Course Title Credits
100/200-level 100/200-LEVEL: COMMUNICATION COURSE 5
100/200-LEVEL: COMMUNICATION COURSE
100/200-LEVEL: MATHEMATICS COURSE 5
100/200-LEVEL: MATHEMATICS COURSE
200-LEVEL: COMMUNICATION COURSE 5
200-LEVEL: COMMUNICATION COURSE
Course # Course Title Credits
MM 255 BUSINESS MATH 5
BUSINESS MATH
Business Math presents math skills and knowledge that students can apply to solve financial problems. The course provides step-by-step guidance through sample problems and solutions related to banking, credit, basic finance, and investments. Students will also gain an understanding of financial instruments and terminology used in business finance such as compound interest, annuities, and promissory notes.
AB 140 INTRODUCTION TO MANAGEMENT 5
INTRODUCTION TO MANAGEMENT
This course will give students an introductory overview of management theory, management functions, organizational structure, daily management responsibilities, ethics, and current management tools and resources. Theoretical concepts will be illustrated with practical application to real-world management problems and scenarios.
MT 219 MARKETING 5
MARKETING
This is an introductory course emphasizing key concepts and issues underlying the modern practice of marketing. The role of marketing in the organization and in society is examined and analyzed. Course content includes the general nature and role of marketing, the marketing concept, buyer behavior, and the environment in which marketing operates. The marketing planning process is analyzed through the four main decision areas of products and services, distribution, promotion, and pricing.
AB 299 ASSOCIATE'S CAPSTONE IN MANAGEMENT 5
ASSOCIATE'S CAPSTONE IN MANAGEMENT
This capstone course builds on the concepts of all the courses taken within the Associate of Applied Science in Business Administration and provides students with an opportunity to integrate their previous coursework in a meaningful review of their learning and to assess their level of mastery of the stated outcomes of their degree program.
Choose one of the following:*
CS 113 ACADEMIC STRATEGIES FOR THE BUSINESS PROFESSIONAL 5
ACADEMIC STRATEGIES FOR THE BUSINESS PROFESSIONAL
Designed to facilitate personal and professional success, this course introduces students to the purposes and processes of university education. An emphasis is placed on study, communication, and thinking skills that support academic achievement. Students also examine the relationship between learning and motivation.
CS 121 PATHWAYS TO ACADEMIC SUCCESS 5
PATHWAYS TO ACADEMIC SUCCESS
Designed to facilitate personal and professional success, this course introduces students to the purposes and processes of university education. An emphasis is placed on study, communication, and thinking skills that support academic achievement. Students also examine the relationship between learning and motivation. Onsite only.
Choose one of the following:
AB 204 MACROECONOMICS 5
MACROECONOMICS
This course includes analysis and study of macroeconomic theory, principles, and practice. Students examine topics such as national income determination, monetary and fiscal policy, and global economics.
AB 220 GLOBAL BUSINESS 5
GLOBAL BUSINESS
This course gives students an overview of global business. Students receive an introduction to the terminology and the cultural, economic, strategic, market, and production differences encountered in the global business environment. This course serves as an introduction to the factors involved in making business decisions regarding globalization. Case studies and real-world scenarios will illustrate the reality of doing business on this broad scale.
AB 224 MICROECONOMICS 5
MICROECONOMICS
This course is an introduction to the principles of microeconomics, which introduces students to the study of the allocation of scarce resources by individual economic actors (consumers and firms) in a market economy. Students will examine the role of markets (supply and demand) in determining prices, consumer and household behavior, and the application of the cost function of a firm in different market structures to maximize profits. Particular attention will be given to integrating economic principles with the study of "real-world" problems.
Choose one of the following:
AB 113 ACCOUNTING FOR NONACCOUNTING MAJORS 5
ACCOUNTING FOR NONACCOUNTING MAJORS
This course emphasizes the use of accounting by managers in a business environment. Topics covered include accounting concepts, internal control, current assets, noncurrent assets, liabilities, and equity. The course is specifically designed for nonaccounting majors, and emphasis is placed on accounting areas affecting business owners and managers.
AB 114 ACCOUNTING I 5
ACCOUNTING I
This course reviews the complete accounting cycle and the creation and management of accounting information for business entities. Particular emphasis will be placed on the fundamental principles and skills of the accounting profession, including recording of transactions, financial presentation of accounting data, and the uses of accounting information.
Choose one of the following:
AB 203 HUMAN RESOURCE MANAGEMENT 5
HUMAN RESOURCE MANAGEMENT
In this course, students will examine the processes involved in human resources from a managerial perspective. Students will examine the functions of human resource management, including job analysis, staffing, performance appraisal, training and development, compensation, labor relations, and legal requirements.
AB 209 SMALL BUSINESS MANAGEMENT 5
SMALL BUSINESS MANAGEMENT
In this course, students will create a business plan applying the principles of small business organization and management. Students will enhance problem-solving skills and develop a foundational understanding of entrepreneurial principles.
* Online students will take the program-specific Academic Strategies course.
Course # Course Title Credits
OPEN ELECTIVES 35
OPEN ELECTIVES
Course # Course Title Credits
AB 202 BUILDING CUSTOMER SALES AND LOYALTY 5
BUILDING CUSTOMER SALES AND LOYALTY
This course studies the use of the following promotional tools and their applications: advertising, sales promotions, events, and loyalty and frequency shopper programs. It looks at the application of these tools to increase customer market share. This course examines the effect that consumer behavior and customer management have on brand image and loyalty.
AB 217 FINANCE 5
FINANCE
This course covers basic financial concepts, principles, and techniques used in making personal and corporate decisions. It provides students with the tools necessary for analyzing the time value of money, financial statements, interest rates, the values of bonds and stocks, corporate costs of capital, corporate asset investment decisions, and corporate capital structure and dividend policies.
AB 221 CUSTOMER SERVICE 5
CUSTOMER SERVICE
In this course, students will learn how companies can develop customer loyalty and address personalized customer needs. Students will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools and call center strategies will also be examined.
CM 206 INTERPERSONAL COMMUNICATIONS 5
INTERPERSONAL COMMUNICATIONS
This course introduces students to the principles of interpersonal communication and emphasizes how to be a more effective communicator in professional and personal situations. Emphasis is on interpersonal communication in varying contexts, focusing on professional communication as well as personal, social, and cultural dimensions. Topics include the communication process, the influence of perception on communication, verbal and nonverbal elements of interaction, listening, the communication of emotions, conflict management, and effective communication strategies.
Choose one of the following:
IT 133 SOFTWARE APPLICATIONS 5
SOFTWARE APPLICATIONS
This course teaches students to use application software. Topics include an introduction to the Windows operating system and to Microsoft Office applications such as Word, Excel, and PowerPoint. Students also learn how to apply soft ware applications within a profession.
IT 153 SPREADSHEET APPLICATIONS 5
SPREADSHEET APPLICATIONS
This course examines spreadsheet concepts, including calculations, formulas, built-in functions, and spreadsheet design. Students create spreadsheets and manipulate data to solve business problems. The course further explores topics such as charts, data tables, pivot tables, and what-if analysis.
Course # Course Title Credits
AB 114 ACCOUNTING I 5
ACCOUNTING I
This course reviews the complete accounting cycle and the creation and management of accounting information for business entities. Particular emphasis will be placed on the fundamental principles and skills of the accounting profession, including recording of transactions, financial presentation of accounting data, and the uses of accounting information.
AB 116 ACCOUNTING II 5
ACCOUNTING II
This course continues the study of accounting principles by further exploring the assets, liabilities, and stockholders’ equity sections of a corporation’s balance sheet. This course continues to lead students to accounting mastery using an integrated learning system. This course provides further understanding of what accounting is all about and accounting’s evolving role in business.
AB 204 MACROECONOMICS 5
MACROECONOMICS
This course includes analysis and study of macroeconomic theory, principles, and practice. Students examine topics such as national income determination, monetary and fiscal policy, and global economics.
AB 217 FINANCE 5
FINANCE
This course covers basic financial concepts, principles, and techniques used in making personal and corporate decisions. It provides students with the tools necessary for analyzing the time value of money, financial statements, interest rates, the values of bonds and stocks, corporate costs of capital, corporate asset investment decisions, and corporate capital structure and dividend policies.
IT 133 SOFTWARE APPLICATIONS 5
SOFTWARE APPLICATIONS
This course teaches students to use application software. Topics include an introduction to the Windows operating system and to Microsoft Office applications such as Word, Excel, and PowerPoint. Students also learn how to apply soft ware applications within a profession.
Course # Course Title Credits
AB 202 BUILDING CUSTOMER SALES AND LOYALTY 5
BUILDING CUSTOMER SALES AND LOYALTY
This course studies the use of the following promotional tools and their applications: advertising, sales promotions, events, and loyalty and frequency shopper programs. It looks at the application of these tools to increase customer market share. This course examines the effect that consumer behavior and customer management have on brand image and loyalty.
AB 221 CUSTOMER SERVICE 5
CUSTOMER SERVICE
In this course, students will learn how companies can develop customer loyalty and address personalized customer needs. Students will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools and call center strategies will also be examined.
CM 206 INTERPERSONAL COMMUNICATIONS 5
INTERPERSONAL COMMUNICATIONS
This course introduces students to the principles of interpersonal communication and emphasizes how to be a more effective communicator in professional and personal situations. Emphasis is on interpersonal communication in varying contexts, focusing on professional communication as well as personal, social, and cultural dimensions. Topics include the communication process, the influence of perception on communication, verbal and nonverbal elements of interaction, listening, the communication of emotions, conflict management, and effective communication strategies.
CM 214 PUBLIC SPEAKING FOR THE PROFESSIONAL 5
PUBLIC SPEAKING FOR THE PROFESSIONAL
This course provides students with practical advice and essential skills for public speaking in a variety of professional settings. Students will learn how to create presentations that are organized, well researched and persuasive. In addition to learning how to be effective oral communicators, students will explore how to address diverse audiences and analyze the impact of their communication in terms of persuasiveness, ethical considerations, and intended purpose. They will create and deliver presentations on diverse topics to an array of audiences and critique examples from professional speeches to understand what constitutes effective speaking.
Course # Course Title Credits
TH 117 GLOBAL HOSPITALITY 5
GLOBAL HOSPITALITY
In this course, aspiring managers learn about the many global opportunities available in the hospitality industry. Highlights include examination of hospitality and tourism industry careers. Students gain a better understanding of the organization and structures of hotels and restaurants from a management perspective, including franchising and management contracts, business ethics, human resources, and marketing. Through analysis, students appreciate both the management and customer service viewpoints concerned with global hospitality venues.
TH 213 FOOD AND BEVERAGE MANAGEMENT 5
FOOD AND BEVERAGE MANAGEMENT
This course is designed to provide students with a basic understanding of food and beverage operations from a management perspective. Key topics covered include both commercial and noncommercial food operations, levels of management, elements of marketing, and guest service practices. Managers must become creative in their efforts to best serve their guests, as competition increases, technology improves, and changes become fast-paced. This course is designed to help future industry managers become knowledgeable about facility requirements and industry best practices, preparing them to face this ever-changing industry.
TH 230 DYNAMICS OF TRIP/EVENT PLANNING 5
DYNAMICS OF TRIP/EVENT PLANNING
In this course, students learn the important elements of organizing and managing group travel and events. The course is designed to educate students on the planning, execution and management of a group trip or tour and various events, including marketing, budget, and operational aspects.
TH 270 ADVANCED MEETING PLANNING 5
ADVANCED MEETING PLANNING
In this course, students will learn the essential planning and organizing strategies needed for successful meeting, event, and conference creation. Resources, contingency planning, and problem solving will be emphasized. Ethical, environmental, and diversity concerns involved in designing, coordinating, and planning professional meetings, conferences, and events will also be addressed.
Course # Course Title Credits
TH 117 GLOBAL HOSPITALITY 5
GLOBAL HOSPITALITY
In this course, aspiring managers learn about the many global opportunities available in the hospitality industry. Highlights include examination of hospitality and tourism industry careers. Students gain a better understanding of the organization and structures of hotels and restaurants from a management perspective, including franchising and management contracts, business ethics, human resources, and marketing. Through analysis, students appreciate both the management and customer service viewpoints concerned with global hospitality venues.
TH 206 HOTEL MANAGEMENT AND OPERATIONS 5
HOTEL MANAGEMENT AND OPERATIONS
In this course, students learn how management techniques can increase front office efficiency and customer sales. Topics include yield management techniques, the latest computer technology, and team-building skills. Students learn how front office activities and functions affect other departments, as well as how to manage the front office to ensure that the property's goals are met.
TH 213 FOOD AND BEVERAGE MANAGEMENT 5
FOOD AND BEVERAGE MANAGEMENT
This course is designed to provide students with a basic understanding of food and beverage operations from a management perspective. Key topics covered include both commercial and noncommercial food operations, levels of management, elements of marketing, and guest service practices. Managers must become creative in their efforts to best serve their guests, as competition increases, technology improves, and changes become fast-paced. This course is designed to help future industry managers become knowledgeable about facility requirements and industry best practices, preparing them to face this ever-changing industry.
TH 270 ADVANCED MEETING PLANNING 5
ADVANCED MEETING PLANNING
In this course, students will learn the essential planning and organizing strategies needed for successful meeting, event, and conference creation. Resources, contingency planning, and problem solving will be emphasized. Ethical, environmental, and diversity concerns involved in designing, coordinating, and planning professional meetings, conferences, and events will also be addressed.
Course # Course Title Credits
AB 221 CUSTOMER SERVICE 5
CUSTOMER SERVICE
In this course, students will learn how companies can develop customer loyalty and address personalized customer needs. Students will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools and call center strategies will also be examined.
CM 206 INTERPERSONAL COMMUNICATIONS 5
INTERPERSONAL COMMUNICATIONS
This course introduces students to the principles of interpersonal communication and emphasizes how to be a more effective communicator in professional and personal situations. Emphasis is on interpersonal communication in varying contexts, focusing on professional communication as well as personal, social, and cultural dimensions. Topics include the communication process, the influence of perception on communication, verbal and nonverbal elements of interaction, listening, the communication of emotions, conflict management, and effective communication strategies.
EF 205 SCIENTIFIC FOUNDATIONS OF EXERCISE AND FITNESS 5
SCIENTIFIC FOUNDATIONS OF EXERCISE AND FITNESS
This course familiarizes students with the scientific basis of exercise and fitness physiology and related human anatomy, including cardiopulmonary anatomy and physiology. Students learn about energy metabolism as it relates to exercise and how aging affects human physiology, exploring current strategies in exercise and fitness training to facilitate disease prevention and healthy aging.
HS 120 ANATOMY AND PHYSIOLOGY I 5
ANATOMY AND PHYSIOLOGY I
This course is an integrated study of the human body. The focus is on understanding the interrelated nature of the systems of the body. This includes the concept of homeostasis as well as the relationship between structure and function. This course encompasses the anatomy of selected systems as well as the physiology and terminology as applied to the body. The course presents the chemical basis of life and provides a basic understanding of cells, cellular metabolism, and tissue composition and functions. The course also includes the study of the structures and functions of the following systems: integumentary, skeletal, muscular, nervous, endocrine, and senses.
HS 130 ANATOMY AND PHYSIOLOGY II 5
ANATOMY AND PHYSIOLOGY II
This course is the continuation of integrated study of the human body. This course encompasses the anatomy of selected systems as well as the physiology and terminology as applied to the body. The course also includes the study of the structures and functions of the following systems: circulatory, lymphatic, respiratory, digestive, urinary, and reproductive.
Course # Course Title Credits
CM 115 COMMUNICATION-CONCEPTS AND SKILLS 5
COMMUNICATION-CONCEPTS AND SKILLS
Being able to communicate effectively in an information-based and globally connected society is a necessary and vital part of all professions. This course introduces basic communication skills, why intended messages often get misunderstood, how linguistic, cultural, gender, and social differences impact communication, and how to effectively and ethically use technology as a communication tool. Students will be introduced to the knowledge and skills necessary to understand communication and to effectively communicate in both professional and personal applications.
CM 206 INTERPERSONAL COMMUNICATIONS 5
INTERPERSONAL COMMUNICATIONS
This course introduces students to the principles of interpersonal communication and emphasizes how to be a more effective communicator in professional and personal situations. Emphasis is on interpersonal communication in varying contexts, focusing on professional communication as well as personal, social, and cultural dimensions. Topics include the communication process, the influence of perception on communication, verbal and nonverbal elements of interaction, listening, the communication of emotions, conflict management, and effective communication strategies.
IT 133 SOFTWARE APPLICATIONS 5
SOFTWARE APPLICATIONS
This course teaches students to use application software. Topics include an introduction to the Windows operating system and to Microsoft Office applications such as Word, Excel, and PowerPoint. Students also learn how to apply soft ware applications within a profession.
IT 153 SPREADSHEET APPLICATIONS 5
SPREADSHEET APPLICATIONS
This course examines spreadsheet concepts, including calculations, formulas, built-in functions, and spreadsheet design. Students create spreadsheets and manipulate data to solve business problems. The course further explores topics such as charts, data tables, pivot tables, and what-if analysis.
IT 163 DATABASE CONCEPTS USING MICROSOFT ACCESS 5
DATABASE CONCEPTS USING MICROSOFT ACCESS
This course is an introduction to relational database management systems. Students will use a relational database management system to create and maintain a database. Students will create filters, sorts, queries, forms, and reports. Emphasis will be placed on the skills needed to meet user requirements.
Course # Course Title Credits
AB 221 CUSTOMER SERVICE 5
CUSTOMER SERVICE
In this course, students will learn how companies can develop customer loyalty and address personalized customer needs. Students will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools and call center strategies will also be examined.
CM 206 INTERPERSONAL COMMUNICATIONS 5
INTERPERSONAL COMMUNICATIONS
This course introduces students to the principles of interpersonal communication and emphasizes how to be a more effective communicator in professional and personal situations. Emphasis is on interpersonal communication in varying contexts, focusing on professional communication as well as personal, social, and cultural dimensions. Topics include the communication process, the influence of perception on communication, verbal and nonverbal elements of interaction, listening, the communication of emotions, conflict management, and effective communication strategies.
IT 133 SOFTWARE APPLICATIONS 5
SOFTWARE APPLICATIONS
This course teaches students to use application software. Topics include an introduction to the Windows operating system and to Microsoft Office applications such as Word, Excel, and PowerPoint. Students also learn how to apply soft ware applications within a profession.
TH 270 ADVANCED MEETING PLANNING 5
ADVANCED MEETING PLANNING
In this course, students will learn the essential planning and organizing strategies needed for successful meeting, event, and conference creation. Resources, contingency planning, and problem solving will be emphasized. Ethical, environmental, and diversity concerns involved in designing, coordinating, and planning professional meetings, conferences, and events will also be addressed.
Course # Course Title Credits
AB 102 PRINCIPLES OF RETAILING 5
PRINCIPLES OF RETAILING
This course provides an overview of the retail industry and explores significant developments in the retailing field such as consolidation, multichannel offerings, centralization, and globalization. Students will examine the key retail decision variables (location, merchandise management, pricing, communications, store design, customer service, and store management), and explore the principles and practices of successful retail management through contemporary examples. Students will also observe a variety of management theories applied in a retail context.
AB 202 BUILDING CUSTOMER SALES AND LOYALTY 5
BUILDING CUSTOMER SALES AND LOYALTY
This course studies the use of the following promotional tools and their applications: advertising, sales promotions, events, and loyalty and frequency shopper programs. It looks at the application of these tools to increase customer market share. This course examines the effect that consumer behavior and customer management have on brand image and loyalty.
AB 209 SMALL BUSINESS MANAGEMENT 5
SMALL BUSINESS MANAGEMENT
In this course, students will create a business plan applying the principles of small business organization and management. Students will enhance problem-solving skills and develop a foundational understanding of entrepreneurial principles.
AB 221 CUSTOMER SERVICE 5
CUSTOMER SERVICE
In this course, students will learn how companies can develop customer loyalty and address personalized customer needs. Students will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools and call center strategies will also be examined.
CM 206 INTERPERSONAL COMMUNICATIONS 5
INTERPERSONAL COMMUNICATIONS
This course introduces students to the principles of interpersonal communication and emphasizes how to be a more effective communicator in professional and personal situations. Emphasis is on interpersonal communication in varying contexts, focusing on professional communication as well as personal, social, and cultural dimensions. Topics include the communication process, the influence of perception on communication, verbal and nonverbal elements of interaction, listening, the communication of emotions, conflict management, and effective communication strategies.
Course # Course Title Credits
AB 221 CUSTOMER SERVICE 5
CUSTOMER SERVICE
In this course, students will learn how companies can develop customer loyalty and address personalized customer needs. Students will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools and call center strategies will also be examined.
CM 206 INTERPERSONAL COMMUNICATIONS 5
INTERPERSONAL COMMUNICATIONS
This course introduces students to the principles of interpersonal communication and emphasizes how to be a more effective communicator in professional and personal situations. Emphasis is on interpersonal communication in varying contexts, focusing on professional communication as well as personal, social, and cultural dimensions. Topics include the communication process, the influence of perception on communication, verbal and nonverbal elements of interaction, listening, the communication of emotions, conflict management, and effective communication strategies.
CM 214 PUBLIC SPEAKING FOR THE PROFESSIONAL 5
PUBLIC SPEAKING FOR THE PROFESSIONAL
This course provides students with practical advice and essential skills for public speaking in a variety of professional settings. Students will learn how to create presentations that are organized, well researched and persuasive. In addition to learning how to be effective oral communicators, students will explore how to address diverse audiences and analyze the impact of their communication in terms of persuasiveness, ethical considerations, and intended purpose. They will create and deliver presentations on diverse topics to an array of audiences and critique examples from professional speeches to understand what constitutes effective speaking.
IT 133 SOFTWARE APPLICATIONS 5
SOFTWARE APPLICATIONS
This course teaches students to use application software. Topics include an introduction to the Windows operating system and to Microsoft Office applications such as Word, Excel, and PowerPoint. Students also learn how to apply soft ware applications within a profession.
Course # Course Title Credits
AB 122 PAYROLL ACCOUNTING 5
PAYROLL ACCOUNTING
This course introduces federal laws affecting personnel and payroll records and covers in detail how to process a payroll. Topics covered include the calculation and recording of gross pay and overtime, federal income taxes, social security taxes, and federal and state unemployment taxes. Required federal tax and information returns and deposit rules are also covered.
AB 202 BUILDING CUSTOMER SALES AND LOYALTY 5
BUILDING CUSTOMER SALES AND LOYALTY
This course studies the use of the following promotional tools and their applications: advertising, sales promotions, events, and loyalty and frequency shopper programs. It looks at the application of these tools to increase customer market share. This course examines the effect that consumer behavior and customer management have on brand image and loyalty.
AB 221 CUSTOMER SERVICE 5
CUSTOMER SERVICE
In this course, students will learn how companies can develop customer loyalty and address personalized customer needs. Students will apply concepts learned to real-world scenarios and learn how to recapture previous customers and acquire new ones through effective relationship-building strategies. Online communication tools and call center strategies will also be examined.
IT 133 SOFTWARE APPLICATIONS 5
SOFTWARE APPLICATIONS
This course teaches students to use application software. Topics include an introduction to the Windows operating system and to Microsoft Office applications such as Word, Excel, and PowerPoint. Students also learn how to apply soft ware applications within a profession.
Course # Course Title Credits
TH 101 TRAVEL CONCEPTS 5
TRAVEL CONCEPTS
Students study topics that range from travel and tourism relationships to career opportunities in different parts of the industry such as ground transportation, accommodations, cruises, and tours. Reference materials are studied in order to understand the policies and procedures used in professional travel and tourism facilities.
TH 102 TRAVEL INDUSTRY MARKETING AND SERVICE CONCEPTS 5
TRAVEL INDUSTRY MARKETING AND SERVICE CONCEPTS
This course provides an overview of key business concepts, sales, marketing, and customer service used in travel and hospitality. The students will learn the marketing mix as applied to their industry and develop an appropriate sales plan. The legal and ethical issues for travel professionals will be emphasized throughout this course.
TH 110 WESTERN HEMISPHERE GEOGRAPHY FOR THE TRAVEL PROFESSIONAL 5
WESTERN HEMISPHERE GEOGRAPHY FOR THE TRAVEL PROFESSIONAL
This course presents the western hemisphere as a wide variety of tourist destinations and recreational opportunities. Students explore the locations of major cities, waterways, capitals, tourist attractions, and transportation systems, as well as examine the climates and cultural trends. Throughout this course, students will become familiar with professional airport codes and industry terminology. Point-of-entry requirements will be reinforced.
TH 200 EASTERN HEMISPHERE GEOGRAPHY FOR THE TRAVEL PROFESSIONAL 5
EASTERN HEMISPHERE GEOGRAPHY FOR THE TRAVEL PROFESSIONAL
Students explore the eastern hemisphere as a wide variety of tourist destinations, cultural experiences, and recreational opportunities. Students will explore the various geographical facets of major destinations, including climates, cultural trends, attractions, and transportation
options. Throughout the course, students will apply basic map reading skills and geographic and industry knowledge to evaluate destination options based on customer needs and preferences.
TH 210 TRAVEL AND HOSPITALITY TECHNOLOGY 5
TRAVEL AND HOSPITALITY TECHNOLOGY
This course introduces students to travel, tourism, and hospitality industry information technology. Students will gain knowledge of software and information systems including a restaurant point-of–sale system and a hotel front office system. Other technologies such as Web-based and Internet technology will also be explored.
Total Program Requirements 90
Total Program Requirements

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Credit for Prior Learning

Our undergraduate degree programs feature large pools of open electives designed to offer greater flexibility when applying transfer credits toward program requirements. In addition, you can enroll in our portfolio development course, which helps you document your work and life experience in a portfolio you can submit for consideration for college credits. Qualifying transfer credit may reduce your total costs for undergraduate programs. Refer to the University Catalog for our transfer of credit policy.

Students in the Military

Kaplan University is proud to support our military and veterans in their educational pursuits by offering significantly reduced tuition. Undergraduate program tuition is reduced up to 55 percent for active-duty servicemembers and up to 38 percent for veterans. In addition, Kaplan University participates in the Yellow Ribbon program for all of our graduate programs, and both active-duty servicemembers and veterans are eligible for special tuition rates for these programs. A 10 percent tuition reduction is also available to spouses of active-duty servicemembers. For more information, call 866.583.4412 (Toll Free) to speak to a military Admissions Advisor or visit the Kaplan University military site.

Tuition and Fees

Cost per credit hour $305.00
Total program requirements Associate of Applied Science in Business Administration 90
Total cost of tuition $27,450.00
This program requires a $100 technology fee per term (online students only). A nonrefundable application fee, depending on your program and as described in the Tuition and Fees Supplement, may be required at the time of enrollment. We encourage you to explore the availability of financial aid and scholarships. 
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